Nokū Hojicha Powder – Japanese Roasted Green Tea (30 g)

Nokū Hojicha is Japanese roasted green tea in fine powder form, made in Japan. Roasting turns green tea leaves reddish-brown and gives a warm, toasty, naturally nutty flavour that is noticeably less bitter than green tea, and generally lower in caffeine than matcha. Mix it into hot water or milk in seconds, with no steeping or straining.

At a glance

• Type: Hojicha (roasted Japanese green tea) powder
• Made in: Japan
• Net weight: 30 g
• Taste: toasty, nutty, smooth, low bitterness
• Best for: hojicha lattes, evening tea, baking

How to prepare

Hot hojicha

Whisk or mix 1–2 teaspoons of powder into hot water. Adjust to taste.

Hojicha latte

Mix the powder with a small amount of hot water to dissolve, then add warm frothed milk and a touch of sweetener if you like.

Iced hojicha

Make a slightly concentrated cup with less water, then pour over ice for a smooth, refreshing drink.

In baking

Add hojicha powder to cookies, cakes, ice cream or panna cotta for a warm, caramel-like flavour and a soft brown colour.

More recipes, including a cardamom hojicha latte and hojicha affogato, in our guide: what is hojicha and how to make it at home.

Hojicha or matcha?

Matcha is bright, grassy and energising; hojicha is cosy, nutty and gentler. Many people drink matcha in the morning and hojicha in the evening. Read our hojicha vs matcha guide.

Frequently asked questions

Does hojicha have caffeine?

Yes, but generally less than matcha, because roasting reduces caffeine. That is why hojicha is a popular afternoon and evening tea in Japan.

How much hojicha do I use per cup?

Start with 1 to 2 teaspoons per cup and adjust to how strong you like it. Use a little more for a latte, as milk softens the flavour.

Is this a hojicha latte mix?

No. It is pure hojicha powder, with no sugar, milk powder or flavouring added, so you control the sweetness.

How should I store hojicha powder?

Keep it tightly sealed, away from heat, light and moisture, and use it within a few weeks of opening for the best aroma.

Do you supply hojicha for cafés?

Yes. Nokū supplies hojicha and ceremonial matcha to cafés, cloud kitchens and food brands across India. See our guide to wholesale hojicha for cafés or send a wholesale enquiry.

Nokū, Japanese tea, simply made.